Publishing:
Now that you have your site designed and your hosting choices made it is time to upload your documents to your host's server so the rest of the world can view it. Some hosting companies offer a File Manager program as a part of their service but the general method is to obtain and use your own FTP client (File Transfer Protocol program). There are several inexpensive ones available: There are several good inexpensive products available for both Windows and Mac. Visit The Website Webstore for a listing. Most are available immediately by downloading and come with trial periods and great support. Many of the more sophisticated, and expensive, Web site designing program such as Macromedia Dreamweaver® have an FTP program incorporated. These programs and more are discussed in more detail on WebPresence101.net. Tutorials and articles can be found at Web-Education.net

Maintaining, Optimizing and Submitting:
Designing your Web site is only half of the equation of an effective Web presence (unless it is a very private site). Even personal sites need to be maintained and updated; links checked and repaired, text and images changed or replace.

If you want to be listed with the search engines effectively then the choice and placement of keywords need to be experimented with, and submissions to the various search engines and directories must be made on a regular basis. Exchanging links with other relevant sites is another way to increase your visibility. An effective site is a work in process at all times.

If you want to be found, if you want your visitors to return, you must maintain it, enhance it and promote regularly.

Decide how much you want to be involved, the amount of work you want to contribute to your site and the growth of its visibility on the Web. You can do it yourself, learning as you go or you can hire a Webmaster or Web designer (who also understands Web optimization and site promotion).

If you decide to learn as you go there are many free newsletters out there that will instruct you on the ins and outs of every e-marketing technique. If you are an artist visit the site GettingArtistsOnline.com an in-depth resource focused on helping visual artists learn the ins and outs of creating, presenting, maintaining & strengthening the Web presence of their art site. Also visit WebPresence101.net and Web-Education.net. These sites are written for the beginning and intermediate web site designer and webmaster. They offer tips, book and software reviews, articles and leads to tutorials and other sites that offer quality information. For books, magazines, software, online services, and education to help you go to the WebsiteWebstore.com.